Empowering consumers with reliable health information that saves money by ensuring appropriate utilization of the health care system.

10 reasons organizations are providing
their people with a self-care book

1. Good health is smart business
   More and more organizations agree that good health is good business. Healthier people make a healthier organization and lead to a healthier bottom line.
2. Reduces physician visits
   By guiding people toward the appropriate level of medical care, a guide to self-care book can reduce unnecessary physician visits.
3. Improves patient-physician communication
   Better-informed patients can get more out of their medical appointments.
4. Controls health care costs
   Studies show integrated, effective self-care programs can lower health care costs.
5. Helps people make better health decisions
   As we continue to ask people to take greater responsibility for their health, a guide to self-care book will provide people with the information they need to make better-informed health decisions.
6. Reinforces your health promotion program
   Providing a self-care book further reinforces your wellness and health promotion initiatives — it is a logical extension to your overall program.
7. Disease management
   A guide to self-care book can help people to better manage chronic conditions. It can be a natural extension to your disease management program.
8. Reaches families at home
   A guide to self-care book can reach families at home … where health issues and health decisions occur.
9. A long-term addition to the family library
   A guide to self-care book can have a long life. It can be an important part of the family bookshelf for years.
10. Sends a positive message
    Providing a guide to self-care book sends a positive message that your organization cares about its people.
    

10 reasons Mayo Clinic Guide to Self-Care should
be your book of choice

1. Focus
   Focuses on the 300 most common and most costly conditions that account for the most primary care visits, emergency room visits, nurse line calls, employee absenteeism and workers' compensation costs.
2. Medical credibility
   Written, edited and reviewed by Mayo Clinic physicians, ensuring unparalleled medical credibility. Information that you, and your readers, can trust.
3. Layout, design, color and illustrations
   No difficult-to-follow flowcharts and symbols. Easy-to-find and easy-to-follow information, including more than 100 illustrations that enhance readability and add value to the guide to self-care book.
4. An emphasis on self-care
   Highlighted for emphasis, leading readers toward home care where appropriate.
5. Unique sidebar information
   Cutting-edge information from Mayo experts adds unique perspective to key health issues.
6. Symptom-driven approach
   Because people know how they feel before they know what they have.
7. Added emphasis on high-cost, high-frequency conditions
   Including asthma, diabetes, high blood pressure and heart disease.
8. Affordability
   Bulk pricing generally ranges from $4 to $7 a book depending upon quantity.
9. Integrated family of products
   Including Mayo Clinic EmbodyHealth newsletter, Mayo Clinic EmbodyHealth portal and Ask Mayo Clinic nurse line. One source, one consistent message.
10. Implementation Support
    We'll work with you to create an individualized program that addresses your specific goals. Consultative services help you plan, launch and maintain peak participation in your self-care programs.